Customer Feedback Intelligence System
LLM-powered complaint classification and routing at scale.
Built and deployed a production LLM-based customer complaint classification and routing system processing 100k+ historical enquiries at Jetstar Airways. Combined the Claude API with KNN clustering to identify complaint categories, achieving 92% classification coverage — replacing a brittle rule-based approach and materially improving routing accuracy and resolution efficiency. Designed a RAG-based architecture integrating internal knowledge sources, evaluating trade-offs across latency, cost, and model performance.